Holt Renfrew
Holt Renfrew
Holt Renfrew
The Ask
Enhance the e-commerce experience of Holt Renfrew by optimizing for mobile, enhancing navigation, extending the luxury feel to digital and improving
Enhance the e-commerce experience of Holt Renfrew by optimizing for mobile, enhancing navigation, extending the luxury feel to digital and improving
Role
Product designer
Product designer
Team
Zahra, Product Designer
Megan Hunter, Senior Designer
Anna Care, Design Manager
Zahra, Product Designer
Megan Hunter, Senior Designer
Anna Care, Design Manager
The Process
Research
The Design
Impact
150+
150+
Hi fi screens
completed
Hi fi screens completed
Hi fi screens completed
50
50
Components created
Components created
100+
100+
Permutations
explored
Permutations
explored
Permutations explored
Overall
Educated the client on the value of design
Introduced data informed decision making in design
Re-designed a critical flow that directly impacted conversion
PROJECT INQUIRY
Philosophy
Design
Ecology
Community
Ever deepening craft, grounded in nature — for people. In the business of creating good software. Let's extend our values together 🤝🏼
The light within me honours the light within you.
studio@zahrarajabi.com
Toronto based, globally operating
PROJECT INQUIRY
PROJECT INQUIRY
Philosophy
Design
Ecology
Community
Ever deepening craft, grounded in nature — for people. In the business of creating good software. Let's extend our values together 🤝🏼
Philosophy
Design
Ecology
Community
Ever deepening craft, grounded in nature — for people. In the business of creating good software. Let's extend our values together 🤝🏼
Zahra.
an independent design studio
Toronto based, globally operating
The light within me honours the light within you.
Zahra.
an independent design studio
Toronto based, globally operating
The light within me honours the light within you.
Zahra.
an independent design studio
Toronto based, globally operating
The light within me honours the light within you.
Zahra.
an independent design studio
Toronto based, globally operating
The light within me honours the light within you.
PROJECT INQUIRY
🟢
PROJECT INQUIRY
🟢
Philosophy
Design
Ecology
Community
Ever deepening craft, grounded in nature — for people. In the business of creating good software. Let's extend our values together 🤝🏼
Philosophy
Design
Ecology
Community
Ever deepening craft, grounded in nature — for people. In the business of creating good software. Let's extend our values together 🤝🏼